Sustainability is of
fundamental importance to us at Beiersdorf. Our global sustainability
management comprises all company sites and guides our actions towards achieving
our sustainability goals worldwide. Sustainability
management is anchored structurally and organizationally in our company.
The
Corporate Sustainability department controls and monitors the measures
implemented, and reports directly to the respective Executive Board Member.
During implementation at our various sites around the world, the Corporate
Sustainability department also works closely with a network of sustainability
experts and promoters who contribute their expertise, for example in human
resources (HR), marketing, and the supply chain, and help us achieve our
sustainability goals at a local level. In addition, we are integrating our
sustainability goals more and more into our core corporate processes – within
the framework of our innovation management, for example.
We know that
sustainability can only be achieved if there is sufficient awareness of it at
all levels in the company, and if it is well understood and genuinely lived by
every individual. That is why we regularly inform our employees about our
strategy and goals as well as different projects and initiatives within our
company-wide “We care.” engagement program. We encourage our employees to
participate in our sustainability activities and get involved proactively. This
way we integrate sustainability into our day-to- day work.