We have always been close to our consumers
around the world in order to develop great skin care innovations that win
consumers’ hearts. Also, with regard to sustainability, a topic of high
interest and concern to our consumers, we strive to be close and transparent by
offering comprehensive information about the safety of the ingredients we use
and the environmental compatibility of our formulas and packaging. Besides our
goal to be transparent, we want to inform, inspire and involve consumers in our
sustainability actions and initiatives.
Within our new sustainability agenda, we have
set CONSUMER as a dedicated focus area because we want to intensify our efforts
embed an even stronger consumer-centric approach to our sustainability actions
in the future, both for Beiersdorf and our brands.