“Publish or perish” is a well-known
phrase among scientists. This means that a major part of research is
publicizing your own scientific findings within the scientific community. On
the one hand, this serves to provide information about scientific progress, so
that others can continue researching based on the latest findings. On the other
hand, publishing work, particularly in scientific trade journals, serves to
guarantee the quality of your own work and build a relationship with the
scientific community. This is because trade journals only publish articles that
have withstood a critical examination by recognized experts. For decades
Beiersdorf has published its research findings in high-quality, accredited
scientific trade magazines as well as in the form of lectures and posters at
trade congresses, and as such, opens itself up to the critical opinion of the
scientific community. The large number
of publications since 1990 quite impressively demonstrates the weight
Beiersdorf Research has in the world of global skin research.