FlorenaExperience nature firsthand

Sensitive skin care provided by mother nature – for men’s skin too

Florena has been around for more than 150 years. Florena Cosmetic GmbH – a wholly owned affiliate of Beiersdorf AG since 2002 – has continued this long tradition of natural skin care to this day. The premium, natural ingredients are developed in the Florena nature laboratory in Hamburg. The brand has also been looking after men’s skin since the 1980s. Florena fulfills the consumer’s desire for natural, skin-friendly products that are safe and offer top quality. You can access our website here (only available in German).

Face care

All skin types require a unique form of care, which is why the plant-based ingredients of our products are carefully selected for each type of skin need. They provide protection from harmful environmental influences during the day and promote the skin’s natural regeneration at night.

Hand care

Florena offers the right care product for every skin type, based on tried-and-tested natural ingredients.

Body care

Pamper your body with just what it needs. Our care products only contain natural ingredients, which is why they’re so skin-friendly and make the skin feel so wonderful.


The Florena brand has its roots in Waldheim, Saxony. You can explore the natural development of this brand from back then to today.